Equity is so last season
Equity is so last season
The Family Federation of Finland presents summer’s boldest drop: DEI Turncoats – jackets for those who turned on equity
The Family Federation of Finland presents summer’s boldest drop: DEI Turncoats – jackets for those who turned on equity
The Family Federation of Finland presents summer’s boldest drop: DEI Turncoats – jackets for those who turned on equity
This spring has seen an astonishing amount of global brands quietly backtrack in their diversity, equity, and inclusion (DEI) commitments. The Family Federation of Finland (Väestöliitto), a long-time advocate for equity, responded with a pointed gesture: an online “store” offering turncoats for those who’ve turned theirs on equity. The jackets aren’t actually for sale – but the message is as real as it gets. The campaign is a call to action – a reminder that true commitment to equity means standing by it, not just when it's popular or profitable, but especially when it's not.
This spring has seen an astonishing amount of global brands quietly backtrack in their diversity, equity, and inclusion (DEI) commitments. The Family Federation of Finland (Väestöliitto), a long-time advocate for equity, responded with a pointed gesture: an online “store” offering turncoats for those who’ve turned theirs on equity. The jackets aren’t actually for sale – but the message is as real as it gets. The campaign is a call to action – a reminder that true commitment to equity means standing by it, not just when it's popular or profitable, but especially when it's not.
Q&A
Q&A
What is Väestöliitto and what does it do?
Why is Väestöliitto speaking out on corporate DEI decisions?
What is the goal of the campaign?
Can you really buy products from the online store?
Is the campaign targeting specific companies?
Where do the donations go?
What is Väestöliitto doing to promote DEI itself?
How can companies promote equality together with Väestöliitto?
What do we mean by DEI/equity?
Does this campaign infringe copyright, because the jackets may echo the look of global brands?
What is Väestöliitto and what does it do?
Why is Väestöliitto speaking out on corporate DEI decisions?
What is the goal of the campaign?
Can you really buy products from the online store?
Is the campaign targeting specific companies?
Where do the donations go?
What is Väestöliitto doing to promote DEI itself?
How can companies promote equality together with Väestöliitto?
What do we mean by DEI/equity?
Does this campaign infringe copyright, because the jackets may echo the look of global brands?
What is Väestöliitto and what does it do?
Why is Väestöliitto speaking out on corporate DEI decisions?
What is the goal of the campaign?
Can you really buy products from the online store?
Is the campaign targeting specific companies?
Where do the donations go?
What is Väestöliitto doing to promote DEI itself?
How can companies promote equality together with Väestöliitto?
What do we mean by DEI/equity?
Does this campaign infringe copyright, because the jackets may echo the look of global brands?
Equity is so last season
